As we mentioned earlier, customer retention is essential to growing your business.
For simply, here we only show you the best of the best - win back lost customers.

Win-back Lost Customers Campaign

Win-back campaign is a process that involves sending a series of win-back emails over a period of time. For any businesses with tight marketing budgets, it's doubly important to focus on retaining customers.

Knowing is not enough, we must apply, and don't rush the process.

1 By law, email marketing is GDPR compliant
2 To customers who haven't ordered in weeks
3 Remind your strengths & offer an incentive
4 Create urgency with a start and end date
5 Determine the number of emails you'll send

Doing it right, and get results fast

Indeed, win-back campaign is easy to understand, but not easy to put into practice. Here's some tips to get you started.

💚 Active Customers
                   _{Order food every X weeks}
You focus on quality food service
All customers earn loyalty rewards
No marketing needed at present

💙 Indecisive Customers
                   _{about to lapse/2-4 weeks not seen}
Remind customers of your strengths
Offer an incentive to customers: 10% off

💙 Lapsed Customers
                   _{about to lapse/4-6 weeks not seen}
Remind customers of your strengths
Offer an incentive to customers: 15% off

💙 Lost Customers
                   _{about to lapse/10 weeks not seen}
Remind customers of your strengths
Offer an incentive to customers: 20% off

💜 To customers who ordered N times
                   _{about to lapse/8 weeks not seen}
Remind customers of your strengths
Offer customers £2 credit to return
Extra 20% off on their next order

💜 To customers who earn £5 Credits
                   _{about to lapse/8 weeks not seen}
Remind customers of your strengths
Let customers redeem their Credits
Extra 20% off on their next order

💜 To who ordered N times/earn £4 Credits
                   _{about to lapse/8 weeks not seen}
Remind customers of your strengths
Offer customers £1 credit to return
Extra 20% off on their next order

💛 Unhappy Customers
                   _{if you make a mistake/correct it ASAP}
Apology for mistake & promise do it better
Make up your service with 10-20% discount

💛 Encourage customers to place 2nd order
                   _{about to lapse/2-4 weeks not seen}
Remind customers of your strengths
Offer an incentive to customers: 10% off

💛 Happy Birthday
                   _{remind customers to redeem their birthday offer}
A special birthday wish & unique discount code
Normally 20-30% off on the great birthday